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Following are the remarks delivered June 16, 2016, at the Barnes Foundation by AAUP Executive Director Peter Berkery during the Opening Reception for the Association’s 2016 Annual Meeting in Philadelphia.
I know you are all eager to return to your conversations, the wine, and the phenomenal artwork, but I hope you’ll indulge me in a few brief, final words first.
In 2014, the University Press of Florida published the collected poems of Reinaldo Arenas, a Cuban poet self-exiled to NYC because of the Castro regime’s persecution of LGBTQ people. Arenas’ experiences of oppression ultimately led to his suicide in 1990.
An excerpt from Arenas’ poem Morir en Junio y con la Lengua Afuera speaks powerfully to the immense sorrow and outrage that have followed last Sunday’s horror in Orlando:
For against death,
our furies are no longer enough,
our frustrations or our,
For against death,
there are no massages nor laying ourselves down,
nor anything that didn’t happen,
nor hours we could not use except to flee.
If only you were to gesture against the sunbeam,
that offends your eyes each day,
when it sneaks in to touch the carpet.
let someone know you’re exploding,
let someone know we’re all exploding always,
let someone far away, someone far, far away,
away in another time,
(the time of attentive hatred, the time of fierce furies)
hear your explosion always.
Let your explosion be heard always.
Let your explosion become one with time, take up residence in time.
And let it be,
one more shriek in the hated concert.
And let it be,
another constant sputtering in the same bubbling cauldron.
And let it be,
one more destructive pest, royally equipped,
for the voyage and the sojourn,
—for the journey—
over the timeless white hot terrain ahead.
(© 2014 Estate of Reinaldo Arenas)
University presses play an essential role in the care and feeding of civil society by cultivating and publishing books like this one, works that engage unflinchingly with serious issues like the hateful and persistent persecution of gay and transgender people and the epidemic of gun violence in the United States.
Recognizing the overwhelming impotence of moments of silence, the last few awful days have led many of us to ask ourselves “What can I do to fight the ignorance, the hatred, the violence?”
And what I’d like to say to you tonight is this: you’re already doing it.
I urge you to embrace the honor of this essential work over the next few days, along with a renewed commitment to shine the bright light of knowledge on a world that desperately needs it.
This article serves as foundational reading in anticipation of John J. McAdam’s three-part presentation at AAUP 2016, entitled “Reimagining the University Press from Scratch.” Watch a webinar replay of Part 1 and make sure to attend Part 2 and Part 3, debuting in Philadelphia.
By John J. McAdam
At the Association of American University Presses‘ Annual Meeting on June 18, 2016, I will be facilitating an industry mastermind discussion on strengths, weaknesses, opportunities, and threats (SWOT) in scholarly publishing from a start-up business perspective. In particular, we’ll explore: “How has the publishing industry performed over time and in particular the scholarly/university press publishing segment?” By way of background, I thought it might be helpful to provide some of that data regarding the broader publishing industry in advance of the meeting to get the conversation started.
For tax and economic reporting purposes, the US government utilizes the North America Industry Classification System (NAICS) to segment industries within the US economy. Entering the keyword search term “publishing” at www.naics.com, three key horizontal industry segments in publishing stand out:
|NAICS Code||NAICS Title||NAICS Description||Notes & Questions|
|511130||Book Publishers – except exclusive Internet publishers||Organizations that design, edit, and market, and distribute books||Why separate Internet publishing?|
|511120||Periodical Publishers – except exclusive Internet publishers||Magazine, journal, or other periodical publishers||Do these publishers support professors adequately?|
|519130||Internet Publishers||Publishers that provide text, audio, and/or video content on the Internet exclusively||Notes:
1) Publishing and/or broadcasting content on the internet exclusively or
2) Operating websites
Why does NAICS carve out exclusively Internet publishers? Following the logic of the NAICS, exclusive Internet publishing has grown to warrant its own industry classification. In fact, Exclusive Internet Publishers is three times the revenue of both Book and Periodical Publishing and employs twice as many people.
The aforementioned NAICS “industry” codes contain five digits and represent a horizontal view of the publishing industry. Next, let’s review the publishing industry both vertically and more broadly using only two and three-digit NAICS codes. The NAICS categorizes publishing into three segments. The first is the industry sector Information (NAICS code 51). The second subsector is literally Publishing (NAICS code 511). The third is Book Publishers (NAICS code 51130) which is the best fit for most university presses. Now that we have data from these three market segments, let’s analyze the data points using Compounded Annual Growth Rates (CAGRs). What does the CAGR analysis tell us?
- The number of firms is flat for Book Publishers, decreasing in Publishing, and increasing in Information—by the same amount, respectively.
- Revenue in Information is growing 4.5 times as fast as that of Book Publishing.
- Payroll expense is growing by double digits across all Information and Publishing
- Workloads have increased per employee as evidenced by increasing payroll per employee.
- Book publishers need to understand for what information customers are willing to pay.
If you are feeling overworked in Book Publishing, then the data confirm this feeling. If you feel underpaid, the data suggest otherwise (sorry). Payroll is growing at 9.1 percent and revenue is growing at 4.2 percent while total employment is declining at 5 percent compounded annually. Furthermore, revenue per employee increased to 9.7 percent annually which means employees are becoming productive (more revenue per employee) and being paid more per employee.
The revenue trends across Information, Publishing, and Book Publishing tell a clear story, as we can see in the chart below:
Clearly, people have been buying more from the parent Information sector and at a higher growth rate over the last 15 years, than either the Book Publishing or Publishing subsets, which have remained relatively flat. As we view this revenue trend chart, we should wonder what’s happening in the Information industry that is generating such consistent annual growth. When we break down the subsectors and compare revenue trends, here’s what we see:
- Recordings had flat growth.
- Telecommunications had slow growth.
- Broadcasting, Data Processing, and Data Hosting had fast growth.
- Other Information Services had exponential growth.
Anecdotally, within Other Information Services, revenue in the Libraries and Archive industry is in fact growing. Of course, as will be no surprise to anyone, the Internet Publishing, Broadcasting, and Web Search Portals have the fastest growth. Look for more industry segmentation here when the NAICS updates economic activities next for 2017.
As we prepare for our SWOT analysis mastermind industry discussion, we should be curious about what is growing and why. Economic activities data inform us that information in nontraditional forms present opportunities for growth. If the university press continues to provide information in traditional ways, such as books and periodicals, then it should not expect growth. Why is growth necessary even for small, mission-driven nonprofit organizations? First, to ensure that revenue grows sufficiently to match growth in expenses such as pay raises. Second, in this case, publishing industry data reveal that book revenues are flat and people are demanding information in forms other than books. Your strategic business plan to keep your university press sought-after by and relevant to your stakeholders should account for these trends even if growth is not the objective in and of itself. Eventually change will be unavoidable. Whether growth or adaptation is the objective, let’s discuss what valuable information a university press might offer that people need. My intention is to facilitate a constructive discussion that will benefit both you and your university press. I’ll see you in Philadelphia.
John J. McAdam is the author of The One-Hour Business Plan (Wiley), an instructor in Strategic Business Planning at The Wharton Small Business Development Center, an association workshop speaker, and business advisor. For more information, visit John on Twitter, LinkedIn, his website, or contact him via email.
Copyright © John J. McAdam 2016. All Rights Shared with AAUP.
The following letter was delivered as a keynote speech at the Association of American University Presses annual meeting in Denver, Colorado, June 2015.
A Letter to Pratt in Praise of Books
I am writing in the evening light; the river birds have begun the last of their singing, sweet whistles, and rapid staccatos that are their language. I imagine they are asking one another for the very same things we might ask for, a lasting grace that is more than just their flight.
Antonito blooms in the cradle of three rivers, all of which give their names and their water to the Rio Grande west of town. A gorge of andesite rock, scored with petroglyphs, directs the river south through a rift that split the llano in two at the earth’s forming. The petroglyphs mark the passing of ancient civilizations; their crude renderings on the black stone are a lasting proof, a carved longing etched for us to interpret. Thermals rise from the gorge, and the river noise and the raptors make upon them a calligraphy of sound and flight that is like words at their genesis.
Further to the west, there is a storm tethered to the San Juans; the bruised sky does not descend east into the canyon cut by the Conejos and lined with cottonwoods. Today, for the first time in weeks, the river has green at her watery edges, the peak of runoff fading. The river is my home; it is what I return to, always my north and brightest star. It is the river that keeps my memories, each bend its own story. For all I know, it is this river of water and stone that is my soul. My friend Cristobal once fished here. This river does not belong to him, he of the fierce face, so angry or so afraid or so brave. This is the river where I saw him last, before the .22 slug to his right temple. The river has made it so that the final memories of many things and many ghosts can be washed clean, wet as water on stone, touched by every current; the river becomes this mirror that is both truth and the shimmer of the half remembered; slow, flat water, which heals and forgives. The river is what I try to save. I believe the river is better than all of us; it knows how we love, and it urges the broken parts of us healed, and that is why I am writing this letter; I believe books, language, and the perfect word hold that same power.
Sometimes it is easy to lose sight of what we are meant to do, what we are meant to change in the world. Are we meant to find the good stories, the most perfect word, to find the music of a line or sentence? We are seekers, and that is what we were made to do, to follow the rivers of our youth; linger at the deep pools of joy, pain, and regret; cast our hope to the answers beneath the water’s mirror, that reversal of aspect that allows us to see inside ourselves. We broker in what we see on a daily basis and also that which we imagine. We fuse the two constantly, alchemists that work at new meaning, new vision, new understanding. We must see differently; it is, perhaps, the only requirement of the job. Eliot called it prelogical thinking, and he claimed it was only available to and through poets. Shelley called the poet the hierophant of sacred mysteries, and Stevens, when speaking of the great blue and purple tabulae, said it “spoke the feeling for them, which is what they had lacked.” We must see reflected, there in the word, that which everyone else sees as human and tangible and then imagine it as sacrosanct and beautiful, no matter how ordinary, ugly, or foreign it may seem.
Do you believe, as I do, that we are here to save language and therefore the power of the written word? Yehuda Amichai described our modern voice as a “weary language, . . . a language that once described miracles and God.” That is why the books you publish are so important, so necessary—good books, long labors of words and thoughts that seek the sacred peace of a well-written line. It was books that saved me.
I come from a place where leaving has always been equated with success. Leaving is difficult at times; the ways out are marked with the glowing road signs of those that tried and failed. The fields at the edge of town are rigged with the land mines of doubt, failure, and fear. Leaving has never been easy. My only stated goal when I was young was to leave Antonito and never return. I would negotiate the land mines, ignore the roadside crosses and the scattered bones of the fallen.
I was never a horrible kid in school, though I think there are a few teachers that might disagree with my self-assessment; I do, however, remember being bored, tired of filling in blanks, tired of books that did not reflect me or my place. School was an oppressive force. Were it not for football and friendships I cannot say where my early path would have led. I remember the psychologist the district brought in, her battery of tests on me; the intended goal, I learned later, was to expel me. There were these mentions of reform school or military school. In short, I hated school, and then my freshman English teacher, literally, gave me a key one day. At the back of the room there was a locked cabinet whose contents were off-limits. She would constantly tell me, “Those books are for the seniors.” I am many things, but chief among them, I am persistent, to a fault. Finally, in what seemed like a moment of desperation, she told me, “Go ahead pick a book from back there if you promise to quit disrupting my class.” I was only too happy to oblige; if I never have to conjugate another sentence, I will be a happy man.
She handed over the small key, and I walked to the back of the room. I chose Capote’s In Cold Blood, and a new world was opened. Emily Dickinson says that every poem has its trapdoor that the reader must fall through. I fell into that book and knew, at that moment, that I would love books and their saving power for the rest of my life. I cannot remember my first kiss, but I remember Kenyon Clutter and the fact that he ate apples to keep his teeth clean and that he carried a sheep on his fifteen-year-old shoulders through a Kansas blizzard. He was not an important character in the book, but I was in awe of Capote, of those minor details and how much weight they carried. I knew then that books, and the conjuring they possessed, were the first true-feathered bird.
Perhaps we are all here to trace and collect words, to sow meaning; we collect that thing which people discard as ordinary and bring it to a page of life where it can flourish and be the map of human struggle and therefore an instruction as to how we can all survive.
I worry sometimes that my students are losing their ability to love or appreciate the inexhaustible strength of words and their power. I think they betray that which you and I would never betray, that thing which we give ourselves to like prayer. We call upon language to protect us, give us light, and there is a grace in what we chose to do, the books we give ourselves to, the hard-earned pages that lift us toward being whole. I think that there are others like us, a race of people who still love the eloquent transcendence of the exact word, the beautiful and sensuous hip of a perfectly rendered comma that can send any of us on a river journey toward interminable love.
We search the geologic layers of the human condition and we bring it to the page because that is our job, to record that which matters, the memory worth saving, the history worth telling, the woven words that form a music that has always been meant to save us. Sometimes we are called to save our fallen home and its forgotten places. Sometimes we are called upon to save the window in each of us, the portal mirror that allows us to interpret the sacred mysteries. What is language to you? How, perhaps, has it saved you? Is it, perhaps, like Li-Young Lee said about poetry, each poem is a “descendant of God.”
Language is my wife’s love of living and remembered things, language is my mother’s hands or my father’s tired back, language is my daughter’s smile, the medicine of it after I believed that parts of me were broken forever. Language is water that carries me simultaneously forward and into the past.
I am writing to you from the banks of the river; the storm never made it off the mountains; the birds are silent and there are so many stars out beyond the dark, swaying bodies of the cottonwoods. I strain for the notes of some sound against canyon walls, but there is only the steady thrum of river. Thank you for the work you do, for your dedication to good and important books, their magic and message, their language of liberation and hope. This letter is in praise of books, their limitless potential and their sacredness. I suppose, by association, this letter is also about friendship and about what is lost or can be lost. I hope to someday show you the Conejos, the river that is my home water. I will show you where I caught my first fish, point out the bend where I last saw my friend Cristobal and his stringer of fish. I will show you my hometown, how much it needs hope, how much it needs books like the ones you publish. We all need to see ourselves in words; each of us needs our history to be told and understood, and for your contribution to this end, I sincerely thank you.
I am writing to you from the banks of the Conejos River, and I am wishing you a good night. Perhaps you will dream of words and their origins, and in your dream they will begin to fly and work the dusk light of your memory, collecting in their beaks and in their winged flight the parts of your being that were you long ago, and the words will circle in the alpenglow to form the stories and poems that rise toward the growing night, toward stars, toward the timeless space between their origin and your dreaming them back to the page, forever and forever without cease.
Be well, my friend, and keep bringing us toward a place where the music of words is rendered with grace.
Reproduced courtesy of Aaron A. Abeyta and
University Press of Colorado.
Aaron A. Abeyta is a Colorado native and professor of English at Adams State University. He is the author of four collections of poetry and one novel. For his book Colcha, Abeyta received the American Book Award and the Colorado Book Award. In addition, his novel Rise, Do Not Be Afraid was a finalist for the 2007 Colorado Book Award and Premio Aztlan. Abeyta also was awarded a Colorado Council on the Arts fellowship for poetry, and he was recently named the Poet Laureate of Colorado’s Western Slope by the Karen Chamberlain Poetry Festival.
Abeyta’s work has appeared in various publications, including An Introduction to Poetry, 10th edition; Literature: An Introduction to Fiction, Poetry, and Drama, 8th edition; and Conversations in American Literature: Language, Rhetoric, Culture; Colorado Central Magazine; and High Country News.
Abeyta received his MFA from Colorado State University. He lives in Antonito, Colorado, where he remains close to his family and culture, both of which greatly influence his work.
By Dennis Lloyd
One of the great things about the AAUP meeting in the last few years has been the simultaneous conversations that have taken place on Twitter before, during, and after the meeting. The use of the #aaup12 hashtag made it easy to keep up with discussions, and even follow presentations that were taking place simultaneously to the one you were attending. (Or, in the case of AAUP staff members who weren’t able to attend, even if you weren’t in Chicago at all.)
However, what if you want to revisit that information later? It’s incredibly difficult to do so. (Don’t believe me? Go to your twitter account and try to search for the #aaup11 hashtag.) There are ways to archive, but also difficult to do after the fact. At least as far as I can determine.
I don’t know Martin Hawksey, but I was able to follow the instructions on of his blog posts to create a partial archive of the #aaup12 tweets. I say partial, because the 1500-tweet limit only allowed me to back up to some point during the first round of sessions on Tuesday morning. Although someone with better blogging skills than I might be able to actually fold them into this post, instead, I’ll just offer a link to the spreadsheet of those posts I created on google docs.
Hope some of you find this helpful! And if anyone has a complete archive of tweets, or knows of a better way to save them, step up!